+1-888-308-5802     
News Contact Us

TikTok announces ban on running paid political ads on its platform

Author : Pankaj Singh | Published Date : 2019-10-05 

Social media allows people to share content efficiently and quickly in real-time. Applications like Instagram and Facebook have made tremendous impact on people’s lives and have managed to become a routine in everyone’s schedule. However, in recent years, there has been a tremendous rise in deployment of advertisements on such platforms which people are misusing for endorsing bad or immoral propaganda/products.

In order to restrict such activities, social media platforms are reportedly taking stern actions. One such action was taken recently by Chinese video app TikTok when it announced that it would ban all paid political ads on its application.

Speaking on the ban, Blake Chandlee, Vice President of Global Business Solutions, TikTok, said that the company would forbid all those paid ads that oppose or promote a current leader, candidate, political group or party, or issues at the state, local or the federal level.

Developed by ByteDance, TikTok enables users to create and share mini clips with special effects and is seemingly becoming the most trending application in Southeast Asia, including India. The platform has around 500 million active users globally who tune into the app every month.

TikTok has also made some significant development through its new platform EduTok which was launched as an effort to enable TikTok users to develop inspiring content around various themes such as motivation, education, health, wellness and safety. 

Reportedly, the platform is trending lately, with over 42.5 billion views accounted since its inception few months ago.

Speaking on which, Nitin Saluja, Director, Public Policy, TikTok India, said that the new EduTok platform has turned out to become a phenomenon as it focuses on creating an ecosystem that is collaborative and constructive.

He added that, as part of the campaign, the company is also looking at various online and offline collaborations so that its users can have access to a wide range of content and learning opportunities.

Source Credit: https://in.reuters.com/article/us-tiktok-ads/chinese-video-app-tiktok-bans-paid-political-ads-on-its-platform-idINKBN1WI2HI

About Author

Pankaj Singh

Pankaj Singh

Endowed with a post graduate degree in management and finance, Pankaj Singh has been a part of the online content domain for quite a while. Having worked previously as a U.K. insurance underwriter for two years, he now writes articles for fractovia.org and other online portals. He can be contacted at- [email protected] | https://twitter.com/PankajSingh2605

Related News

ConocoPhillips to sell interests in Australia-West for $1.39 Billion

Published Date: 2019-10-14         Author: Pankaj Singh

The business world is in a need for strong partnerships and investments to drive new projects and stimulate energy resource as efficiently as possible. Acquisition with another companies can add efficiency at every stage of the energy value chain. However, with growing need for investment in new ene... Read More

Chinese citizens to counter facial recognition for internet access

Published Date: 2019-10-12         Author: Pankaj Singh

In this digital and interconnected world, biometric technologies have emerged as the most secure form of authentication. With the advent of biometric technologies, the world is moving towards better security and protection. Today, facial recognition is efficiently used by numerous multinational orga... Read More

Forward Networks raises $35 million in Series C investment round

Published Date: 2019-10-11         Author: Pankaj Singh

Security breaching and other related activities which cause network outages and surges are all growing across enterprises. Various technology companies across the globe are increasingly working towards the development and growth of a better security for networks to prevent such security breaches and... Read More

© 2019 Fractovia. All Rights Reserved