News Contact Us

TikTok announces ban on running paid political ads on its platform

Author : Pankaj Singh | Published Date : 2019-10-05 

Social media allows people to share content efficiently and quickly in real-time. Applications like Instagram and Facebook have made tremendous impact on people’s lives and have managed to become a routine in everyone’s schedule. However, in recent years, there has been a tremendous rise in deployment of advertisements on such platforms which people are misusing for endorsing bad or immoral propaganda/products.

In order to restrict such activities, social media platforms are reportedly taking stern actions. One such action was taken recently by Chinese video app TikTok when it announced that it would ban all paid political ads on its application.

Speaking on the ban, Blake Chandlee, Vice President of Global Business Solutions, TikTok, said that the company would forbid all those paid ads that oppose or promote a current leader, candidate, political group or party, or issues at the state, local or the federal level.

Developed by ByteDance, TikTok enables users to create and share mini clips with special effects and is seemingly becoming the most trending application in Southeast Asia, including India. The platform has around 500 million active users globally who tune into the app every month.

TikTok has also made some significant development through its new platform EduTok which was launched as an effort to enable TikTok users to develop inspiring content around various themes such as motivation, education, health, wellness and safety. 

Reportedly, the platform is trending lately, with over 42.5 billion views accounted since its inception few months ago.

Speaking on which, Nitin Saluja, Director, Public Policy, TikTok India, said that the new EduTok platform has turned out to become a phenomenon as it focuses on creating an ecosystem that is collaborative and constructive.

He added that, as part of the campaign, the company is also looking at various online and offline collaborations so that its users can have access to a wide range of content and learning opportunities.

Source Credit: https://in.reuters.com/article/us-tiktok-ads/chinese-video-app-tiktok-bans-paid-political-ads-on-its-platform-idINKBN1WI2HI

About Author

Pankaj Singh

Pankaj Singh

Endowed with a post graduate degree in management and finance, Pankaj Singh has been a part of the online content domain for quite a while. Having worked previously as a U.K. insurance underwriter for two years, he now writes articles for fractovia.org and other online portals. He can be contacted at- [email protected] | https://twitter.com/PankajSingh2605

Related News

Skyrora to produce masks and sanitizers for UK amid COVID-19 crisis

Published Date: 2020-03-30         Author: Pankaj Singh

Skyrora, a Scotland based private space company, reportedly announced that it would start manufacturing health equipment for frontline workers in the United Kingdom, answering the call of the UK government as well as the National Health Service to help the country fight the growing spread of the cor... Read More

InterSystems launches a new version of InterSystems IRIS Data platform

Published Date: 2020-03-26         Author: Pankaj Singh

InterSystems, a U.S based software firm that focuses on helping consumers solve crucial interoperability, speed, and scalability problems efficiently, recently revealed its latest version of the InterSystems IRIS™ data solution. Reportedly, this comes as its third major launch of InterSyste... Read More

Twitter predicts a fall in ad sales but sees a surge in active users

Published Date: 2020-03-24         Author: Pankaj Singh

Amidst the effects of coronavirus, social network company Twitter withdrew its Q1 revenue outlook and estimated an operating loss as its ad sales suffer a massive downfall. However, this revenue report also displayed a massive surge in active users. According to the firm’s estimates, its fi... Read More

© 2020 Fractovia. All Rights Reserved