+1-888-308-5802     
News Contact Us

UK to impose a complete ban on online junk food advertisements

Author : Pankaj Singh | Published Date : 2020-11-12 

The UK government has reportedly announced that it plans to impose a complete ban on the advertising of junk food online, the harshest digital marketing restriction across the globe, in an effort to tackle the increasing obesity crisis in the country.

While the move has been welcomed by the country’s health campaigners, it has taken the advertising industry by surprise, which has called the ban draconian and indiscriminate. The ban is currently subject to a six-week long consultation period.

The new regulations, which are much tougher than the proposals made in summer, would majorly impact foods that are classified to be too high in sugar, salt, and fat. However, an array of other foods, from marmite and avocados to cream and jam, might also be affected alongside what is seen as traditional junk food.

UK Health Secretary, Matt Hancock stated that the government is determined to help families, children, and parents throughout the country make healthier decisions when it comes to the food they consume. In present times, children spend a lot of time online and parents want reassurance that they are not exposed to ads promoting unhealthy foods, which could affect eating habits for life.

The tougher than anticipated regulations were devised after UK Prime Minister, Boris Johnson changed his perception on the topic of personal health decisions after his COVID-19 infection. Overweight people are more prone to suffer severe illness from the COVID-19 virus, or even die. Research has discovered that one in three children leaving the primary school are obese, or overweight, as are approximately two-thirds of adults in the country.

The consultation cited research outcomes that children were viewing an increasing number of ever-growing online junk food ads. The UK government estimated that in 2019, children less than 16 years of age were exposed to over 15 billion junk food ads online, a number that was 700 million two years prior.

Source credit: https://www.theguardian.com/media/2020/nov/10/uk-to-ban-all-online-junk-food-advertising-to-tackle-obesity

About Author

Pankaj Singh

Pankaj Singh

Endowed with a post graduate degree in management and finance, Pankaj Singh has been a part of the online content domain for quite a while. Having worked previously as a U.K. insurance underwriter for two years, he now writes articles for fractovia.org and other online portals. He can be contacted at- [email protected] | https://twitter.com/PankajSingh2605

Related News

SpaceX sees 500,000 Starlink pre-bookings, launches 60 more satellites

Published Date: 2021-05-06         Author: Pankaj Singh

American aerospace manufacturer and space transportation services company SpaceX, reportedly, on Tuesday added 60 more Starlink internet broadband satellites to its constellation, only five days after it got its last batch into the orbit. The launch, initiated from Cape Canaveral in Florida, util... Read More

Tyson Foods takes on Beyond Meat with new plant-based meat lineup

Published Date: 2021-05-05         Author: Pankaj Singh

Tyson Foods Inc is reportedly introducing new plant-based hamburgers and sausages, adding to the competition for Beyond Meat, which is launching an improved version of its faux burger. Plant-based meat producers expect an increase in revenue as COVID-19 vaccines encourage more people to eat out a... Read More

Trifork acquires Swiss IT firm Vilea to fortify its presence in Europe

Published Date: 2021-05-04         Author: Pankaj Singh

Trifork Holding AG, a company that specializes in providing advanced IT and business services, has reportedly acquired Swiss-based IT firm Vilea. The move will allow Trifork to expand its service reach in Switzerland and reinforce its presence in Europe. Founded in 2009, Vilea has emerged as a pr... Read More

© 2021 Fractovia. All Rights Reserved