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WarnerMedia acquires You.i TV to boost HBO Max’s presence worldwide

Author : Pankaj Singh | Published Date : 2020-12-23 

WarnerMedia LLC, an American multinational mass media and entertainment conglomerate corporation, has reportedly acquired You.i TV, a top provider of cross-platform dependent tools for TV and media firms.

Sources knowledgeable with the matter stated that the You.i Engine One enterprise development platform offers video applications utilizing a common codebase across smartphones, Smart TVs, tablets, set-top boxes, streaming devices, and game consoles.

This single codebase strategy reportedly enables developers to create app features, make relevant improvements to the user interface, and then distribute them across a range of devices as well as operating systems, saving time and accelerating the delivery process.

As per credible sources, You.i Engine One technology will aid in the rapid deployment of WarnerMedia’s subscription video platform HBO Max across several markets around the world. The service is currently available in Latin America and the upgradation of HBO branded streaming facilities in Europe is scheduled for 2021.

For the record, AT&T affiliates and WarnerMedia presently use You.i TV technology to develop or update applications for DIRECTV GO, Rooster Teeth, B/R Live, truTV, TBS, TNT, and AT&T TV Now in Latin America.

Jason Press, Executive Vice President of Direct-to-Customer Technology & Program Management at WarnerMedia, reportedly stated that while the organization is currently focusing on introducing HBO Max to consumer devices around the world, the You.i platform will help in accelerating delivery, improve developer productivity, and enhance HBO Max's technology stack.

The You.i Engine One technology was developed by Ottawa-based You.i TV a decade ago, sources confirmed. It is also worth mentioning that WarnerMedia has invested in You.i TV since 2016.

About WarnerMedia LLC

WarnerMedia is a leading firm of media and entertainment that produces and distributes popular and premium content from various skilled storytellers and journalists to audiences worldwide with the help of its consumer brands such as DC Entertainment, CNN, TNT, Warner Bros, and Cartoon Network among others.

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About Author

Pankaj Singh

Pankaj Singh

Endowed with a post graduate degree in management and finance, Pankaj Singh has been a part of the online content domain for quite a while. Having worked previously as a U.K. insurance underwriter for two years, he now writes articles for fractovia.org and other online portals. He can be contacted at- [email protected] | https://twitter.com/PankajSingh2605

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